On Twitter, I follow digitalassetman, who posted this link to an article by DAMFoundation (DAM = digital asset management)…it’s an examination of the three pillars – Reach, Resonance, Relevance – that make up an organziation’s digital influence. It then explores how to digitally engage your customers through social networking  (increasing your ROI) http://www.briansolis.com/2012/03/report-the-rise-of-digital-influence/trackback/

By coincidence, I just started reading, “Users not customers: Who really determines the success of your business“, a book discussing the fact that if you create a powerful user experiences (not focusing on customers, but on users) which these days means a digital experience, you will naturally increase your customer base. Highly recommended reading for management folks.